Marathon Health's design playbook is a comprehensive guide crafted to highlight the advantages of their holistic healthcare approach. With a keen focus on preventive care and personalized wellness plans the playbook outlines a collaborative approach giving employers the power of onsite workplace health centers.
By emphasizing the accessibility of services and the reduction of urgent care and chronic disease, the playbook illustrates how Marathon Health empowers organizations to take control of employee well-being while citing $2.6 million in cost savings.
Sanders Anderson, M.Sc., art direction & design
As the Marketing Specialist for Contractors Association Truckee Tahoe, I worked closely with key consulting stakeholders and the Origami Rocket video team in a project management capacity to help create and deliver a member's first marketing message which is enabling the association to retain members and grow existing membership.
I acted as the primary marketing contact for CATT, including regular participation in team calls, in-person meetings, and planning sessions.
This video in conjunction with a branded digital strategy has contributed to building out into South Lake Tahoe and delivered a 5% increase in membership.
Marketing Specialist & Project Management:
Sanders Anderson, M.Sc.
Peace Valley School is one school, on one farm and hopes to inspire a small educational revolution nurturing integrated learning and self-directed studies.
The brand had to speak to potential students but equally address community members and potential investors. It was also necessary to differentiate from other schools in the area.
The challenge was to create an integrated identity program strong enough to launch the school, while including reliable style guidelines allowing the program to grow and scale.
Working with the founder, Molly Lord-Garrettson, and the PVS Board of Directors, I led a strategy session further crystallizing the idea of developing students by building self-sufficiency and facilitating conscious choices.
Together the branded elements played an important role in communicating the attitude and personality of integrated learning.
The branding helped to quickly ramp up attendance and was pivotal in producing investment returns of $99K.
We worked with Sanders building the branding and messaging for Peace Valley School and couldn’t have hoped for a better team or results.
John Hunt, board of directors
Barbara Fanning, copywriting
Sanders Anderson, M.Sc., art direction & design
Parcels of San Diego's native ecosystem have been set aside as a preserve for horseback riders, mountain bikers, and nature lovers. Just 10 minutes from the Escondido town center, the trails open to mountain bikes, offer some of the best rides In North County, San Diego.
I designed this passion project app with trail information and simple directions. My design was inspired by what I wish I had: a tool to lead riders to easily navigable maps and a fun day in the saddle.
Sanders Anderson, M.Sc., UI design
On Juneteenth, we celebrate freedom. We honor the ancestors, the shoulders we stand on, who have paved the way, and the unceasing determination of our collective consciousness to keep building forward.
Juneteenth also known as Freedom Day is a federal holiday in the United States commemorating the emancipation of enslaved African Americans.
Sanders Anderson, M.Sc., design
Indigenous First. Indigenous Peoples' Day is a holiday in the United States that celebrates and honors indigenous American peoples and commemorates their histories and cultures. It is celebrated across the United States on the second Monday in October and is an official city and state holiday in various localities. it is also a counterbalance to fictitious accounts and systemic colonization.
When you get a chance to rebrand a startup that’s been making scratch-made meals with organic veggies and local ingredients and delivering them to homes and offices all over Portland, you take it. With plans to expand, SoupCycle needed a brand voice and personality that could scale. I helped them get there. The rebrand contributed key ingredients, a brand identity system, and a new tagline distilling the core of their brand, allowing SoupCycle to confidently expand operations from two cities to three.
Barbara Fanning, copywriting
Sanders Anderson, M.Sc., art direction & design
The PROMPT program was a national multi-region fully branded pilot initiative by The Kaiser Permanente Center for Health Research aimed at helping high-risk patients with existing diabetes or atherosclerotic cardiovascular disease.
We developed a brand personality of friendly expertise that could educate, assist, and supplement existing models of patient outreach. Photography focused on active lifestyles in activities from gardening to beachcombing.
Part of our strategy was introducing a question and response framework that could be applied across all outreach communications (What is Prompt? Prompt is X). Because many patients would be interfacing with the program for the first time, we wanted to address concerns immediately.
Adherence levels increased among participants who received the reminder materials. On average, this group had a 3.6 mg/dl greater reduction in cholesterol compared to people outside of the pilot program.
Sanders Anderson, M.Sc., copywriting
Sanders Anderson, M.Sc., art direction & design
The opposite of despair and powerlessness is action. This is what you do when you don’t have a million dollars, but you have million-dollar skills. I put together this Pro VAX campaign (for Instagram) to lure resistors into thinking twice about their options. There is an intentionally non-clinical look and feel to the graphics. I really think anything too institutional-looking would just get overlooked. We shall see. I also researched all the anti-vax hashtags in order to make a case specifically to that audience.
Sanders Anderson, M.Sc., copywriting
Sanders Anderson, M.Sc., art direction & design
The Viscount is a dance studio that supports real dancing for real people. The dance studio is characterized has having a non-competitive, no-judgment environment where dancers become part of a larger community.
I worked with Sarah Riddle, the studio owner, to develop a new brand identity and website that helped the Portland dance studio get the message out in an integrated and memorable way. The brand identity was intentionally unbuttoned, fun, energetic, and playful. Retro colors were used from old classic album covers. The revolution will continue to be danced!
Sanders Anderson, M.Sc., art direction & design
The S7 (now OpenH.io) mission is to provide seamless IOT connectivity hardware incorporating flexible systems that can easily be configured to suit virtually any use or application.
I was given a 3 paragraph manifesto by an intense team of engineers, developers, marketers, and owners. I developed user personas, ironed out the original user interface design with the development team, and completed a full identity.
Sharp research from Sanders, diving head down into products specifics and consumer mentality - both makers and industrial engineers. Very close collaboration with our product and web development teams, short timelines, and high pressure.
Oly Medlicott, business development
Sanders Anderson, M.Sc., art direction & design
The Center for Intercultural Wellness is working to build a comprehensive program that will offer life skills, wellness programs and help immigrants acquire facilitative and communicative skills necessary to gain access to health and social service systems.
Our hope was to develop an identity that was polished enough to be official, yet friendly enough to be inviting. A hand and flower motif came together as the basis for the mark. The color palette was chosen for its healing and soothing combination with a nod to nature experiences (water/trees). The Center for Intercultural Wellness is poised to meet the challenges of diverse communities and their unique needs.
Barabara Fanning, copywriting
Sanders Anderson, M.Sc., art Direction & design
I received a special invitation to submit work for the International Art and Design Exhibition in Eskisehir, Turkey. Two international art and design organizations, INSEA and GÖRSED were co-sponsors of the event which was hosted by Anadolu University.
Only 15 international artists/designers outside of Turkey were invited to submit work. My design was selected to be included as part of the final exhibition. December 2019.
Art Direction & Design:
Sanders Anderson, M.Sc.
I helped the Bicycle Transportation Alliance strengthen its communications materials across print and digital channels. I was initially brought on to produce their state of Portland bicycling infrastructure report titled Building Our Future. I was subsequently hired to produce branding and graphic themes for their annual award shows (Alice Awards), T-shirts, keynote presentations, and Bike Commute Challenge posters.
Illustrator:
Chris Ortega
Art Direction & Design:
Sanders Anderson, M.Sc.
The casino industry landscape is dramatically changing. According to the latest data by the American Gaming Association, the highest frequency of visitors across the county are between the age of 21 and 35. Casinos have become entertainment destinations. With a bigger emphasis on creating resort-like experiences, casinos need to find new ways to reach a new generation of customers. Unfortunately, most advertising in this category has remained static. This ad campaign concept captures the get-ready-for-the-night-on-the-town experience. Placements benefit from drive-by traffic as well as the 21% nationwide bump in public transportation ridership.
Copywriter:
Sanders Anderson, M.Sc.
Art Direction & Design:
Sanders Anderson, M.Sc.
