“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
For agencies, brands, and mission-driven organizations
22 Squared
AIGA Houston
Artisan Books Publishing
Baja Designs
Big Brothers Big Sisters
Bike Transportation Alliance
Birankai International
Bumble Bee Botanicals
Contractors Association of Truckee Tahoe
The Center for Intercultural Wellness
Coalition for a Sustainable Future
Cynergy E-Bikes
Dalai Lama Environmental Summit
Durango Public Library
Fourthdoor Creative Group
Goss Engineering, Inc
Gregory Mountain Products
Grantmakers for Education
Hess Corporation
Imagine Health
Imagine The Next
Inc Design
Kaiser Center for Health Research
Marathon Health
Marriott Hotels
Masonite International
MedConnect Pro
Michael DeYoung Photography
Multnomah Aikikai
Metropolitan Transportation Authority, New York
North West Health Foundation
OpenH.io
Owens Corning
Peace Valley School
Publix Supermarkets
SKA Swordplay Publishing
SoupCycle
Stockus Organics
Sundance Film Festival
Tampa Magazine
Upright Footwear
Viscount Dance Studios
Wildhorse Resort & Casino
sanders anderson
I’ve spent the last 20+ years helping organizations sharpen the focus on who they are, what they stand for, and how that shows up in the real world. My work sits at the intersection of brand, strategy, and creative—setting direction, guiding teams, and turning big ideas into clear, compelling work that actually performs.
I’ve led creative across brand identity, campaigns, digital platforms, and multi-channel experiences for enterprise teams, nonprofits, and growing organizations. I care deeply about craft and story, but I’m just as focused on whether the work is doing its job—connecting with people, supporting the business, and holding up over time.
Day to day, I’m someone who brings clarity. I work closely with designers, writers, videographers, and partners to align teams, sharpen thinking, and build creative systems that scale without losing their soul. At the end of the day, I believe great creative leadership is about making space for strong ideas, guiding them with intention, and translating strategy into work that feels human, thoughtful, and relatable.
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Recent Certifications
Design Thinking Co-Creator - IBM Design Thinking
Design Thinking Practitioner - IBM Design Thinking
Marketing Psychology & Consumer Behavior - Udemy Online Courses
B2B Product Marketing - Guiding Outcomes - Product Management University
PMC Level II - Creating Resonance With Target Buyers - Pragmatic Institute
PMC Level I - Prosperous Product Launches - Pragmatic Institute