the brand gap assessment $1,250
Find the gaps. See the opportunities. know where to focus first.
Your brand is the story people hear, the impression they take away, and the reasons they choose your product or service. Get a fresh perspective on your brand. Discover what's working, where the gaps are, and what makes you different. Get practical tips and recommendations to sharpen your positioning, strengthen your messaging, and present better introductions.
What’s Included
Initial discovery and brand alignment conversation
Review of existing brand identity, website, and marketing communications
Assessment of brand positioning, differentiation, and value proposition
Review of messaging consistency, clarity, and audience relevance
Identification of strengths, gaps, and missed opportunities
Prioritized recommendations for strengthening brand strategy and messaging
A concise Brand Assessment Report with actionable next steps
Your assessment fee is applied in full toward any branding or messaging project booked within 30 or 60 days.
The signal session $3,450
what to say, how to say it & why people should believe you
Your brand has a story. Does everyone hear and see the same one? The Signal Session is for marketing leaders, communications directors, and founders who know their organization has something valuable to say but need messaging with true depth that sparks deeper levels of interest and engagement.
What’s Included
One discovery and brand messaging strategy session
Three messaging pillars built around what your audience says, what you say, and what you can prove
A core aspirational message and positioning statement that sets you apart
A 30 second elevator pitch that communicates your value (Target 65-80 words)
Three real-world messaging examples tailored to your marketing goals
A polished messaging guidelines playbook to keep your communications on track
Two rounds of consolidated revisions ensure final messaging reflects your goals and direction
One final presentation and handoff of messaging guidelines playbook
who benefits from the signal session?
Maybe your messaging feels scattered, your team tells different versions of the same story, or your marketing explains what you do by focusing on features and benefits without a compelling reason to believe. Has there been a shift? You may have outgrown your original positioning, be preparing for your next stage of growth, or need a clearer way to stand apart from competitors or similar entities in a crowded market.
JUMP IN THE SIGNAL SESSION POOL AND GET splashed
Time In just 3-4 weeks, you’ll get some quick messaging assets you can implement right away
Low-Risk We have a system we follow that produces results you can count on
Proven We eat branding challenges for breakfast, and we have the testimonials to prove it
AFTER WE’RE DONE, YOUR messaging WON’T NEED a lifeguard
Clarify your messaging framework before funds are spent amplifying it
Create a shared foundation for clearer communication frameworks
Turn unfocused pitches into a clearer reason people can believe
Your MESSAGING PILLARS should hold everything up
When your message isn't landing the way you need it to, generating more marketing assets isn't necessarily the answer. You may need a clearer story. Together, we'll sharpen the aim of the ideas, identify the messages that matter most, and establish the evidence that makes them credible. The result is a clear messaging framework grounded in audience needs, your brand's value, and what you can prove. It connects audience understanding, your business point of view, and credible evidence rather than producing generic brand statements.
Clarify what you offer, whom you serve, and why it matters
We'll connect your product or service's features and functional benefits to the deeper value it creates for your audience. The result is an aspirational value proposition that steps up and goes beyond what you do to express why it truly matters, and what becomes possible for the people you serve.
Strategy is only useful when you can put it to work
You'll receive three messaging examples tailored to your marketing goals, along with a polished playbook your team can use across marketing, sales, and brand communications. Examples would be a homepage headline and supporting copy, a sales pitch, or a campaign message. Messaging applications include 1-2 audience segments. So instead of starting from scratch with every campaign, you can move forward with a clear, credible story your entire team can stand behind.