The Messaging Sprint $2,750
what to say, how to say it & why people should believe you.
One discovery and strategy session
Review of existing brand and marketing materials
Three to four messaging pillars
What people say / what you say / what you can prove framework
Core message, value proposition, and positioning statement
Two practical message applications
Polished messaging playbook
One presentation and handoff session
Two rounds of consolidated revisions
MESSEGING PILLARS
When your message isn't landing, more marketing isn't necessarily the answer. You may need a clearer story. The Messaging Sprint is a focused strategy engagement that helps organizations connect what they do with what matters to their audience. Together, we'll identify the messages that matter most, establish what makes them credible, and give your team a practical framework for communicating with greater clarity and consistency. Connect audience needs, brand messages, along with supporting evidence.
A core message & aspirational value proposition
Clarify what your product/service offers, whom you serve, and why it matters. We’ll build a brand ladder that connects your product or service’s features and functional benefits to the deeper value it creates for your audience. The result is an aspirational value proposition that goes beyond what you offer to express why it matters—and what becomes possible for the people you serve.
PRACTICAL APPLICATIONS & messenging playbook
You’ll get practical message applications that show how your strategy translates into real-world communications, along with a messaging playbook your team can use as a consistent reference across marketing, sales, and brand communications. From key messages and supporting proof points to tone of voice and ready-to-use copy, you’ll have the tools to communicate with greater clarity, consistency, and confidence across the places your audience encounters your brand.