I had the rare chance to brand a vital healthcare program and collaborated with The Kaiser Center for Health Research to launch the PROMPT program—a national initiative aiding high-risk patients with diabetes and cardiovascular disease. The program utilized welcome letters, brochures, outreach calls, and a tailored website. The ultimate goal: imbue a friendly persona, improve medication adherence, and enhance cardiovascular therapies.
Balancing uniqueness with strict Kaiser guidelines was challenging. I developed a framework around a healthy heart and a ringing phone motif. The branding materials were implemented across key channels: call and response messaging, educational materials, welcome letters, FAQs, heart reports, brochures, and UI design.
The pilot program was tested in Northwest, Hawaii, and Georgia regions, PROMPT showed improved medication adherence in a clinical trial funded by the Agency for Healthcare Research and Quality. Automated reminders led to increased refills. Published in the American Journal of Managed Care, the results promised fewer heart attacks, deaths, and hospitalizations—a significant public health impact. In healthcare, clear and trustworthy branding is crucial, bridging rational decisions and emotional connections to create meaningful engagement and results.